Short video trend analysis, short video marketing skills disclosed

Short videos are videos that are presented within a few seconds to 3 minutes. In today's fast-paced life, they have become a popular trend among the public. Short videos can quickly attract attention and deliver information and entertainment content. Short videos are presented in a concise and lively way, narrating the video content in a short time. The video content can easily form a topic and can be quickly shared and watched on social media.

Many industries will use short video marketing to promote their own brands. Common industries are e-commerce brands, self-media creators, etc. Nowadays, there are many professionals who share their professional knowledge on short video platforms, such as doctors, lawyers, etc. This shows that short videos are highly popular and have become a business opportunity. Here are the reasons why short videos have become a trend.

Get information quickly

It usually takes a lot of time to digest the huge information to obtain information, but short videos will simplify the knowledge content and allow the audience to obtain information or knowledge in a short time. Usually the theme of the video will be told to the audience within 5 seconds of the video without too much elaboration.

High interactivity

Short video and audio themes usually choose highly discussion topics to increase the connection with the audience. With the real-time comment function, it can respond immediately to the audience's sense of importance, making it easier for the audience to become loyal. The sharing function allows short videos to increase their exposure, expand their influence, and form a highly interactive community.

Watch video format changes

Usually the video format is horizontal, but now everyone has a mobile phone, and mobile phones have become the main tool for watching videos, so the video format has gradually become vertical. Short videos are straight videos, which meet the needs of the public using mobile phones and are more convenient to watch.

Nowadays, short videos are watched by many people, and many video platforms have short video functions. Today’s main video platforms are Youtube Shorts, TikTok, and Instagram Reels. These platforms have many fans and have made short videos a trend.

Youtube Shorts

Youtube is a highly popular short video platform and the video platform with the most users in the world. Youtube originally focused on long videos, but in order to meet the short video market, it launched the Shorts function in 2021. Many long-form video creators use Shorts to attract audiences and increase their willingness to watch long-form videos.

TikTok

TikTok is the leader in short videos. After its launch in 2016, it quickly attracted user registrations and became a popular social platform in a short period of time. TikTok short videos are mainly about sharing life. Many young people share their daily life through TikTok, and it has become one of the favorite platforms for people under the age of 30. Douyin has rich filter functions, popular music, and a simultaneous shooting function, which increases the discussion of short videos and promotes the short video trend.

Instagram Reels

Instagram is a social platform mainly based on pictures and is loved by a large number of users. In order to increase the richness of use, Instagram Reels will add short video and audio functions in 2022. The feature of Instagram continuous short videos is that you can share short videos and audios into real-life updates, and it can also spread the video to increase exposure and views. In addition, Instagram will promote relevant topics to users through the hashtag function, allowing short videos to quickly gain traffic.

MrBeast was originally a video creator and had many fans. In order to keep up with the trend of short videos, he also started shooting short videos, and the average number of views of his short videos exceeded 10 million. The following are the reasons why MrBeast’s short video marketing is successful:

• Challenge and competition content: MrBeas often uses high prizes to attract the public to participate in large-scale challenges. This type of video can immediately attract the audience's attention and stimulate their interest and participation. This type of short video content can attract a large number of people to watch and share.
• High Production Values: MrBeas is known for making high-budget films, with carefully designed sets, props and editing. Such short videos satisfy the audience’s visual experience and increase the number of video shares. In addition, he will also use attractive titles and video covers to make people click to watch.
• Large-scale cooperation and sponsorship: In addition to hosting challenges and competitions, MrBeas often cooperates with other well-known YouTubers or brands, such as donating US$70,000 to children's hospitals, US$100,000 worth of supplies to homeless shelters, etc., to increase goodwill and loyalty, and increase engagement rates.

Nowadays, many industries are investing in the short video market and marketing brands through short videos. Common industries include real estate agency, fitness, e-commerce industry, etc. Therefore, the trend of short videos is very important to brands. If you want to promote your brand, you can create short videos on the platform to reach different ethnic groups. The following are short video platform trends.

Diversified content

In order to be more attractive to users, the short video platform will push different types of short videos to users, making users more willing to use the platform for a long time. Therefore, you can choose different types of themes to attract audiences from different ethnic groups, so that your short videos can increase the number of views.

specialization

Although daily life is more relevant to the audience and more attractive to watch, the short video market is gradually saturated, and the same themes are filmed by many creators, causing visual fatigue for the audience. You can add professional themes to short videos. In addition to distinguishing you from other creators, you can also increase brand professionalism and increase brand trust.

Pursue originality

Although hot topics are easy to attract people, too much similar content will make viewers feel bored and unwilling to continue watching. In addition to attracting attention, original content also makes people feel more authentic.

In this short video competition, how can you successfully market yourself or your brand through short videos? Provide 3 marketing success tips under the short video trend.

Choose a suitable short video platform

Among so many short video platforms, it is very important to choose the right platform to reach your target audience. If the brand is suitable for young people, you can choose TikTok. Most users on TikTok are young people who like to pursue popularity and freshness. YouTube Shorts has many users of different age groups and is very suitable for knowledge-based short video content. Instagram Reels is suitable for sharing videos of daily life.

good movie script

Video scripts are very important for short videos. What content should be presented in the video and what kind of people should be filmed for. A good script must meet the following key points.

Understand the goals of short video shooting

There are many types of short videos, such as knowledge, daily life, brand promotion, etc. Choose content that suits your target audience. You can better understand the script goals based on the short video theme, marketing goals, target groups, communication concepts, etc. For example: I want to promote tools suitable for short video creators as the theme of the video, focusing on introducing AI scripting tools to establish brand professionalism.

attractive beginning

How to make people watch short videos? An interesting beginning is extremely important. To make people want to continue watching the video within 5 seconds, the attractive beginning needs to tell the audience the main content of the video or interesting questions, stimulate people's curiosity, and make people watch the entire video.

Timely call to action (CTA)

Short videos pay great attention to interactivity. If you just share information, people will feel a sense of distance and will not be able to increase audience loyalty. You can add a call to action (CTA) in the paragraphs of the video, and there should be a clear CTA at the end of the short video, asking the audience to like, share, leave a message, or even subscribe and share. Timely CTA can not only increase interactivity, but also increase the reach of other groups, indirectly increasing the number of views.

Personnel planning

Personality refers to the image that the creator gives people on the short video platform. Some doctors will take short videos to give the public the impression that the doctor is professional but distant. Use short videos to create a professional and friendly persona, stand out from many authors, and quickly attract the attention of fans. In addition to being expressed through video content, obvious characters can also be presented through setting up scenes. For example, a professional chef character can be used to place some professional kitchen utensils in the shooting scene, which can further deepen the public's impression.

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