Google Ads Tutorial: Step-by-Step Guide

Google Ads is a platform that allows you to place ads on the Google search engine and Google partners. The ads placed on it are also commonly known as Google ads. Because Google ads are recommended based on the user's search intent, and relevant websites are exposed based on keywords. Or product, let potential customers in need take the initiative to find you.

Why are Google Ads important? About 90% of people in the world are using the Google search engine. Placing ads on it can allow you to reach the most potential customers. This is why people who want to do online marketing must learn to place Google Ads ads.

• Create an Ad Campaign: You start by creating an ad campaign, specifying your goals (like website clicks, sales, or brand awareness), budget, and target audience.
• Customers to be developed: This goal can encourage consumers to start the conversion process instead of completing the conversion directly. It is suitable for when you want to collect a customer list, by subscribing to an email or contacting customer service, etc.
• website traffic: Attract potential customers to browse your website. This goal is suitable for those who want to divert a large number of traffic and improve website traffic people.

Since Google Adwords was renamed Google Ads in 2018, all advertising services provided by Google can be managed on one Google Ads platform. There are currently six types of ads that can be placed:

Search advertising (keyword advertising)

Search ads, also known as Google keyword ads, look like regular search results at first glance, consisting of titles and text, but they usually appear at the top or bottom of the search results and are marked with the word sponsored. Search ads are Presented based on the user's search intent, this allows ads to accurately reach potential customers.

Google Shopping Ads

When users search for product-related keywords, shopping ads will directly display information such as "product name, thumbnail, price and merchant name" at the top or right of the search results page, making it easier for users to compare or click directly to enter Start the shopping process on the product page to effectively increase the conversion rate. You only need to upload the product catalog to Google Merchant Center , Google will automatically generate shopping ads for you without setting additional product keywords. It is a type of advertising that e-commerce brands must be aware of.

GDN multimedia advertising

Also known as Internet advertising, multimedia advertising combines elements such as images, text, and animations and is displayed on the advertising layout of various news, forums, or blog web pages. This is the pop-up advertisement we often see on websites. , because GDN ads may appear anywhere on various websites, using this ad type can increase the overall exposure of your ads.

YouTube video ads

YouTube ads use audio and video, which can deepen brand impressions better than pictures. Common YouTube ads can be divided into three main types: pre-roll ads, in-stream audio and video ads, and discovery ads:

• Run-in commercial: a 6-second audio-visual commercial that cannot be skipped.
• In-stream ads can be skipped: Video ads of unlimited length can be skipped after five seconds of viewing.
• Discovery ads: Videos related to the user's search or hobbies may appear in the recommendations and search results on the Youtube homepage, consisting of video thumbnails and text.

APP application advertising

The purpose of promoting an application advertisement is to hope that users will download an APP. The advertisement usually contains an install button. Clicking it will lead you directly to the download page of the application. This type of advertisement will only appear on mobile phones and tablet devices. .

Google Map ads

There are two types of Google Map ads, which are particularly suitable for businesses with physical stores. The first is that when users use Google Map to browse nearby places, your store icon will appear in a square shape and the name will be highlighted; the second is When users search for related terms, such as restaurants or Kaohsiung restaurants, Google will display stores near you directly in the search results and embed them in Google Maps.

After reading the above six advertising types, let’s start with the most basic Google keyword advertising. The following are the seven basic steps of advertising:

Add new campaign

After logging in to your Google Ads account, click to enter the "Advertising Activity Page" and click the ➕plus icon to add an advertising activity.

Select campaign goals

Search ads have three advertising objectives to choose from: "Sales", "Customers to be developed" or "Website traffic". If you haven't thought about it yet, you can also choose "Create an advertising campaign without any objective".

• Sale : This goal can push ads to people who have seen your product or are considering purchasing the product, allowing them to perform actual conversion actions. If you want to increase the number of conversions, you can choose this goal.
• Customers to be developed : This goal can encourage consumers to start the conversion process instead of completing the conversion directly. It is suitable for when you want to collect a customer list, by subscribing to an email or contacting customer service, etc.
• website traffic: Attract potential customers to browse your website. This goal is suitable for those who want to divert a large number of traffic and improve website traffic people.

Select ad type

Then you can see the six types of ads mentioned above, and select "Search Ads" here.

Campaign settings

In order for your ads to accurately reach your target audience, you can set the region, language, audience characteristics and interests, etc. for your ads.

Ad group settings

Set several keywords for your ads, and you can also use different keyword matching types to get more precise keywords.

create ads

Write something that attracts clicks Ad title and product copy, it is recommended to create at least 3 ads per ad group.

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Set a budget

Set up your ads Average daily budget, if you are a novice, you can first set the average daily budget between 300-1500 yuan , and observe the performance of each campaign. You can also set shared budget , Google will automatically allocate the budget based on the effectiveness of the advertisement to maximize effectiveness.

Post an ad

Congratulations on completing all ad settings, let’s start publishing your first ad!

Google Ads Ranking

In the world of Google Ads, you don’t get exposure just by paying. You also have to compete with countless other advertisers to seize the front advertising space. The following two points are the key to improving the ranking of Google ads, allowing you to get more High advertising efficiency:

Increase ad bids

You can set a maximum budget for your average daily spend, and Google will help you calculate the maximum amount you pay for a single click. The higher the bid, the higher the bidding power of the ad.

Improve ad quality

Google will use " Quality Score" 1-10 points to rate the quality of your ads, Quality Score The higher it is, it means that Google believes that the content of your ad and landing page is more useful than other ads and more consistent with the keywords that users search for, and the easier it is for your ad to appear at the top of the search results.

Google Ads Quality

Compared with the bid, the quality score of the ad is the key to determining the ad ranking. According to Google Ads Official documentation , the quality score will be calculated based on 3 indicators, so the following three indicators of the ad should be improved as much as possible:

Advertising relevance

The degree of relevance between the advertisement and the intention behind the user's search, and whether the keywords under your advertisement match the search intention is very important.

Landing page experience

Whether the content of the web page imported by the ad is practical and meets the needs of the people who click on the ad, please ensure that the loading speed of the landing page is fast enough and that the content can meet the needs of school payers.

expected click rate

Refers to the probability of getting clicks when an ad is broadcast. This tests how your ad can arouse consumers' interest and generate action. You must create the most attractive ad copy and pictures, or have a strong call to action to increase the user's click-through rate.

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