What is On Page SEO? 15 super important on-site optimization tips

On Page SEO (on-site optimization) refers to the techniques and strategies for optimizing the interior of a website to improve search engine rankings and attract more organic traffic. It mainly focuses on adjusting the content and structure of the website to make it more in line with search engine algorithms and user preferences. need. common On Page SEO optimization includes keyword and content adjustment, Meta Title and Meta Description settings, internal and external links, image settings, URL URL settings and website loading speed improvements.

On-site optimization is a very important part of SEO. Doing well on-site optimization can bring the following three benefits.

• Improve website ranking: By optimizing Meta Title, Meta Description, website structure, etc. can make it easier for the website to appear on the home page of relevant search results and attract more clicks.
• Improve user experience: User experience is an important indicator of search engine rankings. Including fast page loading speed, clear content structure, mobile device friendliness, etc., these can retain visitors and reduce bounce rates, further improving SEO performance.
• Attract traffic and increase conversion rate: Precise keywords and high-quality content can effectively attract target customers, thereby increasing the time they stay on the website and increasing the chance of purchasing products or services.

Before starting to deal with On Site SEO, it is recommended to do the following things first.

• Research target customer groups: Know who your target customers are before you start so as not to deviate from your search intent.
• The content is based on the audience: Avoid providing spam content, which may be punished by Google as a content farm.

Duplicate content refers to content that is very similar between a webpage and other webpages on the website, or is very similar to other websites. Duplicate content is a big no-no in SEO , it is easy for the ranking to plummet, Google I hope that the search results will be diverse and rich, so it will lower the ranking of web pages that are identified as duplicate content, so I write original content for the website. The algorithm is becoming more and more strict in reviewing duplicate content, and I write a point of view that is different from other web pages. , is the way to optimize SEO.

A lot of information is time-sensitive. For example, the hot technological news in 2022 may not be applicable in 2024. Search engines also prefer to increase the ranking of the latest information and delete outdated information, so content must be updated regularly to ensure that web content is the most useful information to users. , not only can increase user interest, but also enhance the authority of the website.

The H tag is a tag in HTML that is used to emphasize the title in the web page content. There are a total of H1~H6 The smaller the number, the higher the importance in the article. For example, H1 is the main title of the article, and the greater the weight. The most important topic should be placed in the H1 tag.

Use H Tags can clearly mark the structure and paragraphs of an article, and can also help search engines understand the content of the article more easily. Google will give higher SEO scores to well-structured articles , so use H appropriately in website content Title tags can help improve an article's ranking in search results.

Content that is good for SEO should be able to encourage user interaction, such as motivating them to actively click buttons, leave messages or share. Common forms are to design online polls, quizzes, mini-games and likes and follow, or provide useful content. High-value content allows the public to actively share it, The advantage of encouraging interaction is that it can extend the user's stay time, increase the conversion rate, and allow Google to identify your web page as valuable content. , and improve the ranking.

The URL structure that meets SEO preferences should be as simple as possible. It should not be too long and contain meaningless garbled characters. It should be easier to be indexed by Google. Here are some things to note when setting up URLs:

1. The URL contains words related to the theme of the web page. For example, the URL of the web page with the theme "How to write SEO articles" can be set to "https://www.genape.ai/blogs/seo-writing/"

2. It is recommended to use a hyphen (-) instead of an underscore when separating words in the URL (_), it is also not recommended to connect words together, for example:

• https://www.genape.ai/blogs/seo-writing (⭕)
• https://www.genape.ai/blogs/seo_writing (❌)
• https://www.genape.ai/blogs/seowriting (❌)

3. It is not recommended to use non-ASCII in URLs Characters, such as full-width Chinese, emoji, and other language characters other than English letters, can easily turn a website into a long string of garbled characters.

HTTPS is a highly secure network transmission protocol. When a website transmits data over the Internet, it passes through SSL. Encryption, for example, can provide an extra layer of protection when users transmit more sensitive information (credit card passwords), Google In 2014, it stated that it would prioritize websites using HTTPS, and HTTPS can not only improve security but also improve website trust, making users willing to stay on the website, so when optimizing When doing SEO, be sure to ensure that the website is transmitted using HTTPS.

Breadcrumbs are the so-called website navigation paths , usually appears in the horizontal row at the top of the web page, as shown in the above figure, it can show the user's current location in the website, and if the user returns to the previous level or root directory, breadcrumb navigation can help the user navigate the website Breadcrumb navigation can also help search engine crawlers better understand the structure of the website, thereby improving the search engine ranking of the website.

Google attaches great importance to user experience, and web page speed is a major factor affecting user experience. , a website that loads too slowly will make readers lose patience and jump out of the website. The first step to optimize website speed can be to reduce image size, compress CSS and Java Script file to start. In addition, you can also make good use of the Script file developed by Google. Page Speed Insight Website performance testing tool or Lighthouse , can provide complete reports on web page performance and practical suggestions on how to speed up web page loading.

A responsive website is designed to improve the web browsing experience on mobile devices. A responsive website is a website design that can present different web page layouts on computers, mobile phones, and tablets to suit the user's viewing experience. As the number of mobile phone users increases, Google pays more and more attention to the experience of mobile users when determining rankings. Therefore, responsive design is now an indispensable item for SEO.

Meta title and Meta description yes Tags in HTML represent webpage titles and webpage descriptions. If these two elements are set, they can help search engines understand the content of the webpage and improve the relevance of the webpage. In addition, these two tags will be displayed directly in the search results page. If the title and description of the web page are well written, it will also affect the click-through rate of users; writing Meta title should contain the keywords of the web page to improve relevance to the keywords, while Meta description Then the main content of the web page should be written so that users can quickly grasp the web page information.

Further reading: What is Meta Description/Meta Title? Write this way to optimize SEO

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Excessive image size will significantly slow down the loading speed of the website, so compressing the file size of images has become one of the most important items that affects SEO. In addition, in order to allow Google's crawlers to better understand the content, and to allow users who cannot see the image to understand the content of the image, it is very important to add Alt tags to the image. When setting up Alt tags, consider placing primary or related keywords.

Providing a table of contents allows users to know what the content topics are at the first time. As long as visitors click on the words in the table of contents, they can immediately jump to the target location. Although it has no direct impact on SEO, because it can improve the user experience, it also indirectly increases the chance of ranking higher to some extent.

Structured data settings allow Google's crawlers to understand website content more quickly, and have the opportunity to generate special presentation methods such as frequently asked questions on the first page. It is recommended that you create structured information before posting it to Schema.org on verification.

Intrasite links are URLs that link to each other within the same domain. Appropriate addition of on-site links not only allows Google's crawlers to better understand the relationship between website content, but also links the weights of web pages to each other. In addition, it also allows users to click on different content to increase the time they stay on the website and their browsing experience.

Off-site links are links to other domains, such as links to Cambridge Dictionaries in an article. The main benefit of setting up external links is to increase the credibility of the content. Especially when linking to high-authority websites, it can increase the user's reading experience without having to search for additional information. It should be noted that off-site links need to be opened in a new page and set to nofollow to avoid accidentally reducing the time on the website and transferring the page weight to external websites.

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