How To Do Website Optimization? 10 Tips for On-Site SEO?

Webpage optimization, also known as On-Site SEO or on-page optimization, is a component of SEO strategies aimed at improving a website’s ranking in search engines through the optimization of internal content and technical aspects. In contrast, Off-Site SEO focuses largely on enhancing a website’s authority and relevance through the establishment of high-quality external links.

Due to the fact that webpage optimization takes place within one’s own domain, it is essential to first master on-site optimization. In the following article, we will explain specific tips for webpage optimization, focusing separately on content and technical aspects.

Previously, we discussed the importance of web page optimization. To begin, consider focusing on these two key aspects:

SEO (Search Engine Optimization)

Search engines like Google and Yahoo are essential tools for visibility. SEO, or Search Engine Optimization, involves optimizing your website’s ranking on search engine results pages (SERPs). By improving your site’s organic search visibility, you can enhance brand exposure and awareness.

Identifying Website Goals

In addition to striving for better rankings on search engines, it’s crucial to understand who your target audience and customers are. Tailor your website design and content to meet the needs of these specific groups. By optimizing your site accordingly, you can increase conversion rates and drive more traffic.

Google has repeatedly emphasized that SEO revolves around the principle of “content is king.” Providing a website with high-quality and rich content is the foremost priority when optimizing for SEO. The following outlines four website optimization aspects related to content:

Remove Duplicate Content

Duplicate content refers to content on a webpage or website that is identical to other pages within the same site or bears a high similarity to content on other websites. In the realm of SEO, duplicate content poses a serious issue and can lead to a drastic decline in website rankings. Google is committed to presenting diverse and rich search results, and as a result, it tends to lower the ranking of pages identified as having duplicate content. To avoid such situations, websites should generate original content. As search engine algorithms become increasingly stringent in evaluating duplicate content, creating content with a unique perspective is also an effective strategy for enhancing SEO optimization.

Update Content regularly

Many pieces of information are time-sensitive. For example, what might be popular tech knowledge in 2022 could very well be outdated by 2024. Search engines also prefer to boost the rankings of the latest information, pushing aside content that has become obsolete. Therefore, it is crucial to regularly update content to ensure that webpage information remains the most useful for users. This not only enhances user interest but also elevates the authority of the website.

Use H tags

The H tag is an HTML tag used to emphasize titles within webpage content. There are six levels, ranging from H1 to H6, with smaller numbers indicating higher importance within the article. For instance, H1 represents the most significant title in an article and carries a higher weight. It is advisable to place the most crucial topic within the H1 tag. The actual HTML implementation looks like the example below:

Using the H tags can clearly indicate the structure and paragraphs of an article, helping search engines better understand the content. Google assigns higher SEO scores to well-structured articles. Therefore, appropriately utilizing H heading tags within website content can help improve the ranking of articles in search results.

Encouraging User Interaction

Content that benefits SEO should be designed to encourage user interaction, such as prompting them to click buttons, leave comments, or share content. Common forms of interaction include creating online polls, quizzes, games, and like/share features. Providing high-value content that users voluntarily share is also effective. The benefits of encouraging interaction include prolonging user engagement, increasing conversion rates, and having Google recognize your webpage as valuable content, ultimately leading to improved rankings.

The technical aspect of website optimization refers to optimizing aspects such as the structure, design, and performance of a website. These factors impact the search engine’s understanding of webpage content and, most importantly, the user experience. Here are five technical techniques that are essential when implementing SEO:

clear and simple URL structure

The URL structure that aligns with SEO preferences should be as simple as possible, avoiding excessive length and meaningless characters, making it more accessible for Google indexing. Here are a few considerations when setting up URLs:

1. URLs should contain words related to the webpage’s main topic. For example, if the page is about “How to Write SEO Articles,” the URL can be set as:

https://www.genape.ai/blogs/seo-writing/」

2. It is recommended to use hyphens (-) rather than underscores (_) to separate words in the URL. It is also advised not to concatenate words together. For example:

• https://www.genape.ai/blogs/seo-writing (⭕)
• https://www.genape.ai/blogs/seo_writing (❌)
• https://www.genape.ai/blogs/seowriting (❌)

3. It is not advisable to use non-ASCII characters in URLs, such as full-width Chinese characters, emoji symbols, and non-English alphabet characters, as they can lead to a long string of unintelligible code in the URL.

Is your website using HTTPS?

HTTPS is a more secure network transmission protocol. When a website transmits data over the internet, it undergoes SSL encryption. For example, when users transmit sensitive information (such as credit card passwords), an additional layer of protection is provided. Google announced in 2014 that it would prioritize ranking websites that use HTTPS. Additionally, HTTPS not only enhances security but also increases website trustworthiness, encouraging users to stay on the site. Therefore, when optimizing SEO, it is crucial to ensure that the website uses HTTPS for transmission.

Add Breadcrumb

Breadcrumb is the so-called website navigation path, typically appearing in a horizontal row at the top of a webpage, as shown in the above image. It displays the user’s current location on the website, allowing them to navigate back to the previous level or the root directory. Breadcrumb navigation helps users quickly locate the content they are looking for within the website and aids in their understanding of the site’s structure. Additionally, breadcrumb navigation assists search engine crawlers in better understanding the website’s structure, thereby improving the site’s search engine ranking.

Optimizing Page Speed

Google places significant emphasis on user experience, and webpage speed is a major factor influencing user satisfaction. Slow-loading websites can lead to impatience and cause visitors to exit the site. The first step in optimizing webpage speed involves reducing image sizes and compressing CSS and JavaScript files. Additionally, leveraging Google’s Page Speed Insight, a website performance testing tool developed by Google, can provide comprehensive reports on webpage performance and practical suggestions on how to accelerate page loading speed.

Responsive Websites and AMP

Responsive websites and Accelerated Mobile Pages (AMP) are both designed to enhance the browsing experience on mobile devices. A responsive website is a design approach that allows a website to display different layouts on computers, phones, and tablets to accommodate user viewing experiences. On the other hand, AMP is a webpage format specifically designed to improve page loading speed on mobile devices. These two approaches can be used in conjunction. When integrated effectively, they significantly improve the speed and user experience of a website on mobile devices, indirectly impacting the website’s ranking.

Adding Good Meta Title & Meta Description

Meta title and Meta description are HTML tags representing the webpage title and description. Setting these two elements helps search engines understand the content of the webpage, enhancing its relevance. Additionally, both tags are directly displayed on the search results page. If the webpage title and description are well-crafted, they can influence user click-through rates. When writing the Meta title, include relevant keywords to improve keyword relevance. For the Meta description, describe the main content of the webpage, allowing users to quickly grasp essential information about the page.

Read more： What is Meta Description?How Meta Title Meta Description Write for optimizing SEO?

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GenApe offers multiple optimization templates related to SEO. For instance, it can generate SEO-friendly webpage titles, Meta Titles, and Meta Descriptions. It can also produce long articles that align with SEO based on a given topic, automatically assisting with H1 and H2 tags. This allows you to significantly boost your productivity when creating webpage content. Currently, GenApe offers a 14-day free trial, so register now and enjoy a doubly efficient work experience.