What is SEO? Beginner’s Guide to SEO Online Marketing

The official name of SEO is "search engine optimization", which is a series of website optimization processes , instead of optimizing search engines such as Google or Bing. SEO mainly optimizes the direction of Google algorithm and actively adjusts the website into an operating mode that conforms to the current algorithm logic and rules. The easier it is for Google to understand our website, the easier it will be for our website to be crawled by Google, which can quickly improve the ranking of the website when it is searched.

SEO has become one of the marketing methods that many companies are competing for in recent years. This is because in the online world, search engines play a key role in guiding users to find information and products. The ranking difference in search results will directly affect the exposure of the website. and visits, and will also profoundly affect users’ impressions and evaluations of the company.

So how many benefits can SEO bring? Here are the three major advantages of SEO marketing that we have compiled for you:

Bring long-term free traffic

The most well-known benefits of SEO are: Compared with SEM, where advertising effectiveness will be interrupted once advertising is stopped, SEO investment costs will decrease over time. , although the initial investment requires more time, you can imagine that as long as you successfully improve the ranking in the natural search results, your article may appear on the first page of the search results, representing the number of people who search for this keyword every month The number of people you have is the number of free brand exposures you can get.

In addition, the ranking of the search results page will also make a significant difference in exposure. To put it simply, after searching for keywords, people will only choose to read the first few articles found. That is to say, when the article ranking is higher, In the front, the click-through rate will naturally be higher, so if the article can be SEOed well and the ranking rises to the top of the first page, it is conceivable that the traffic it can bring will be very amazing.

Accurate search intent and increase conversion rate

Before most people buy things or services, they will search in advance to confirm the price, quality or other matters that they should pay attention to. At this time, users usually search for keywords with strong motivation. , if relevant articles about your product or service "happen" to appear in the search results page, then these potential buyers with very precise search intentions are likely to directly bring conversions to you.

Improve the trust of potential customers

Compared with paid advertising, SEO optimization is also very important. If we see the word "advertising" on an article during a general search, we may deliberately ignore it because users usually don't like the feeling of being promoted, but if Articles that are ranked high without the word "sponsored" will make users think that this is a good website that everyone has certified, thus increasing their trust in the website and thus increasing the click-through rate of the article.

In addition to SEO, we often hear about SEM. What is the difference between the two?

Features of SEO Marketing

When we search for information on the Internet, we can see several pieces of information at the top or bottom of the search results page. The words "advertisement" or "sponsorship" will appear above it, while the words "advertisement" or "sponsorship" will appear below the paid keyword advertisement. search results, also known as organic search results. SEO is mainly a free way to improve the ranking of natural search results. , no matter how many times the user clicks on the post, or how long the article remains in the first place, there is no need to pay extra to the platform.

Features of SEM

SEM originally refers to various methods that can improve search rankings, including SEO and paid keyword advertising. However, over time, Nowadays, when most people talk about SEM, they will directly interpret it as paid advertising. , as long as you pay the platform-related advertising fees, your article will immediately get a top ranking during the scheduled advertising time, but the amount of payment will vary according to the selected plan, and after the advertising ends, the article will It will not stay at the first place, but will return to the ranking in natural search.

It can be seen that the biggest difference between SEO and SEM is whether it requires payment and the speed of ranking to the first page of search results. Because of this, merchants who do not have enough funds may want to focus on SEO. However, although SEO optimization does not require actual money, it does require a lot of time and effort to do content research and gradual adjustments, so as to have the opportunity to improve the website's performance. Overall ranking improved.

When choosing whether to spend money to find an SEO company to help you or do SEO yourself, our suggestion is that the decision should depend on your company's situation and resources. Here are some considerations:

1. Expertise and time: If a manager or employee has SEO expertise themselves and has enough time to execute an SEO strategy, optimize the site, and monitor results, doing it yourself may be a good option.
2. resource: Doing SEO yourself usually requires investing considerable resources, including time costs, labor costs, and technical tools. If you have these resources, it may be more cost-effective to handle it yourself.
3. Complexity: SEO is very complex and involves not only keyword research, content optimization, technical SEO, external link building and many other in-depth aspects. If the company staff and management are not familiar with all areas, hiring professionals may be a better choice.
4. Competitive environment: If your competitors invest significant resources in SEO, you may need professional assistance to stay competitive.
5. ROI and long-term planning: Consider the long-term return on SEO investment (ROI) and your business goals. Sometimes hiring an SEO agent can help you achieve your goals faster, but in the long run, it may be more beneficial if you can master SEO skills yourself, because you can target Google's at any time. Make timely adjustments to the latest policies.

For people who want to learn SEO, the messy information on the Internet often makes them lose their way and don’t know where to start. Therefore, today I have prepared an SEO learning map to give everyone an idea of ​​how to learn SEO. Clear direction.

1. Google search engine principles and evolution
2. keyword research
3. Content and Technical SEO
4. SEO data analysis

The operating principle of Google search engine mainly relies on website index crawling (Google Website Indexing Crawl) , and website index crawling means that the search engine regularly visits and scans websites on the Internet through its unique crawler robot (also called Googlebot), collects all information on Google web pages, and adds this information to its in search engine indexes.

Index crawling is one of the basic processes of the Google search engine. It ensures that the search engine can provide users with the latest and most relevant search results. , when a user searches for a keyword on Google, the search engine will find related web pages from the index, arrange them according to relative importance and relevance, and present content he thinks is good to the user, so the website administrator Usually a lot of attention is paid to index crawling, in order to ensure that the content can be correctly crawled and indexed by Googlebot.

The process of index crawling includes the following steps:

discover sites

Googlebot begins to understand whether new websites or known websites have new content that needs to be crawled. It can do this by constantly checking previously indexed websites, following external links, site maps, and other methods.

Crawl web pages

Once Googlebot determines which web pages need to be indexed, it will visit those web pages. As it visits the web pages, Googlebot will collect the text, images, links and other data on the web pages.

Parsing and indexing

Googlebot sends the collected data back to Google's servers, and Google's indexing mechanism analyzes the data to determine which words, keywords, and content are important, and adds this information to its index.

Update index content

Google's index is a huge database and will be continuously updated to immediately reflect new content and changes on the Internet. Therefore, when Googlebot discovers new content or changes in existing content, it will regularly update the index to ensure that Accuracy of search results.

After understanding how the Google search engine works, the next step is to understand its changes and evolution. Below is the history of Google algorithm updates from past to present.

PageRank

PageRank is one of Google's basic algorithms, developed by Google's founders in 1998 proposed in the year. It determines the ranking of search results by analyzing the quantity and quality of links between web pages and assessing the importance of each web page. PageRank The introduction of allows search engines to provide relevant and high-quality search results more effectively.

Panda Algorithm

Many years later, in 2011, Google launched the Panda algorithm to improve the content quality of search results. It primarily penalizes low-quality, duplicate, or content farm-type web pages and promotes high-quality, original content in the rankings. Let the website pay more attention to content quality.

Penguin Algorithm

The following year, Google Introducing the Penguin Algorithm again, designed to combat overuse of keywords (keyword stuffing) and unnatural external linking strategies. Promote website optimization to pay more attention to natural link building and real user experience, and maintain the fairness and relevance of search results.

Hummingbird Algorithm

Another year later, Google launched the Hummingbird algorithm, which focused on improving the search engine's ability to understand semantic searches. It can better understand the user's search intent, rather than just matching keywords, especially improving performance when processing complex queries and long-tail keywords.

RankBrain

RankBrain was launched by Google in 2015 The artificial intelligence technology introduced in 2018 can use machine learning to process never-before-seen search queries, improve the relevance of search results, and improve performance when processing vague or complex search requests.

BERT

BERT in 2019 Launched in 2017, it is a natural language processing technology. It can provide a deeper understanding of the meaning of individual words in context, improve the search engine's ability to process conversational queries and long-tail keywords, and further improve the user's search experience.

Core Algorithm

The core algorithm is the basis for Google's continuous improvement of its search engine. Every year, Google There will be multiple major updates, called core updates, mainly to improve the relevance of search results and user experience. Each update can affect your site's ranking, so it's best to pay close attention and adapt to the latest search trends.

Keyword research is the basis of SEO. The purpose is to analyze what the audience wants to see and to develop articles that match the search intent. Here are the main steps for conducting keyword research:

1. Find keywords: List keywords related to your business or website topic. These are often called "primary keywords."
2. Use keyword research tools: Use tools like Google Keyword planning tools, Ahrefs, and more, analyze search volume, competition, and related suggestions for your keywords.
3. Analyze competitors: Check out the keywords your competitors’ websites rank for to understand their strategies.
4. Choose long-tail keywords: Although long-tail keywords have lower search volume, they have less competition and are more targeted, attracting traffic from a specific audience.
5. Create a keyword map: Assign selected keywords to different pages of your website, ensuring each page has a clear keyword focus.

SEO can be divided into technical SEO and content SEO, the two complement each other to improve the website’s ranking in search engines. The following will tell you what technology and content SEO are.

Technical SEO:

technology SEO refers to the technical structure and performance of a website, ensuring that search engine crawlers can effectively crawl and index website content. Mainly contains

• Website architecture design: Optimize website structure and improve user experience.
• Code optimization: Streamline the code and improve website loading speed.
• Mobile Optimization: Make sure your website displays well on a variety of devices.
• Security: Implement HTTPS to ensure user data security.

Content SEO

Content SEO

Content SEO is about creating high-quality, relevant content that meets user needs and enhances the authority of your website. Mainly related to:

• Keyword research: Identify the terms users search for and develop a content strategy.
• Content Creation: Write valuable and original content to attract and retain visitors.
• Internal links: Establish a reasonable internal link structure to improve user navigation experience.
• External link construction: Obtain high-quality external links to enhance the authority of the website.

If you decide to do SEO yourself, you must not miss the following tools. The following tools include article writing, data analysis, etc.

GenApe-A good partner for SEO content writing

GenApe is an AI developed by a Taiwanese team specifically designed for marketers and content creators Tools are designed to improve the efficiency of content creation. via GenApe Graphic workstation , users can quickly generate high-quality SEO articles, images and other marketing materials. besides, AI Assistant Can assist in writing and rewriting content, and provide keyword suggestions to ensure that articles comply with SEO rules. In addition, GenApe offers free trial plans to suit the marketing needs of various industries.

Google Ads Keyword Planner-Keyword Research Tool

Google Ads The keyword planning tool provided is a free keyword research tool launched by Google to help users discover keywords related to their business and provide data such as search volume and competition level for each keyword. Marketers can develop an effective keyword strategy to increase the effectiveness of their advertising campaigns. In addition, the tool can also provide forecast data for keywords to help predict future advertising performance.

Google Search Console-a good partner for indexing websites and analyzing performance

Google Search Console is a tool provided by Google to help website managers monitor and maintain their websites Google Tools that appear in search results. Users can submit a sitemap, request indexing of specific pages, and view search traffic and performance data for the site. In addition, this tool can also detect technical problems on the website, such as crawler errors and mobile device usability issues, and help website administrators make timely corrections to ensure that the website performs well in search results.

Through the above explanation, I believe everyone has already understood the What is SEO article, Google search engine and SEO tools Now that you have a deeper understanding, let’s try it next! Whether you need to create a long article or a short article, just enter the topic keywords, Genape You can quickly generate high-quality copywriting through AI technology, saving you a lot of troublesome time. The graphic workstation also allows you to edit and complete an SEO optimization article directly on the Internet. Click the link below to try out Genape now, and you can easily become a master of online marketing copywriting!

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