2025/05/27
Threads is a new social platform launched by Meta, the company behind Instagram, often called the "text-based IG." This guide tells you what the Threads app is, how to use IG Threads, key features, message and mute settings, and account restrictions.
Threads is a text-based social platform developed by Meta (Instagram’s parent company), featuring a clean posting interface and fast interaction features. Threads is designed for users to share ideas or discuss trending topics with like-minded people. Users can create posts, reply to others, and repost content.
Commonly known in Chinese as “Chuan Chuan” or “Zhui,” Threads is different from Instagram in that it emphasizes text-based sharing.
Reasons why Threads became so popular include:
When choosing a social platform, Threads and Twitter are often compared. However, they differ in sign-up process, interaction styles, and feature restrictions. Threads leans toward lightweight, private socializing, making it ideal for users who prefer visual and familiar IG-style experiences. Here's a comparison table:
Feature | Threads | |
---|---|---|
Parent Company | Meta (Instagram) | X Corp (formerly Twitter) |
Sign-up Method | Instagram login required | Standalone account registration |
Character Limit | 500 characters | 280 characters (non-subscribers) |
Media Support | Images, videos, GIFs, voice, polls | Same, but voice support is limited |
Thread Display | Posts link as threads | Tweets and replies shown separately |
User Interface | Instagram-like, intuitive | More editorial, better for news sharing |
Direct Messaging | No DM feature | Has DMs |
New to Threads and wondering how to use it? It’s easier than you think. You can register and make a post in just a few steps.
You can download the Threads app from the App Store or Google Play, or log in via web. Note: You must have an Instagram account to sign up for Threads.
Posting on Threads is similar to Instagram—just simpler. Here’s how to post:
Step 1: Tap the center icon at the bottom of the Threads home screen
Step 2: Write your Threads post
You’ll be directed to the posting screen:
Besides typing, you can also add photos or videos from your album, use the camera, insert GIFs, record voice messages, start a topic, or launch a poll.
Threads offers features to limit or mute accounts, improving the quality of your social experience.
This feature hides comments and stops notifications from selected users. Benefits include:
Step 1: Go to the user’s profile and tap the three-dot icon
Step 2: Tap “Restrict”—you’ll get a confirmation notice
Muting hides a user’s posts without unfollowing or notifying them. Just tap the three dots on a post and select “Mute.”
If you want to avoid certain topics or words, go to privacy settings (lock icon) and turn on “Hidden Words.”
Step 1: Tap the “Privacy” icon
Step 2: Select “Hidden Words”
Step 3: Enable hidden words
Threads currently does not have a direct messaging system. However, you can create posts that only mentioned users can reply to—similar to a private chat.
During posting, change reply settings from “Followers can reply” to “Mentioned only.”
You can share Threads posts to Instagram Stories or feed. Tap the share icon under a post and choose where to share it.
Step 1: Tap the “Share” icon
Step 2: Choose to share to Instagram Story or Post
If you want to post multiple updates at once, just press the return key three times to add new posts in a single thread.
Want to crack the Threads engagement code? Post design is key—clarity in topic, relatable tone, and knowing your audience are vital.
Try tools like GenApe’s Threads Caption Generator—it crafts thread-worthy captions, emojis, and hashtags based on your content goals and tone.
It’s not about replacing creativity, but helping you get started when inspiration is low—whether you’re an individual or brand, knowing what to post and how often is the key to long-term growth.
Try Threads Post Generator for free now: https://app.genape.ai/ig-threads
If replies don’t show up, the original post might belong to a private account that you’re not following.
Yes. Since Threads is linked to Instagram, deleting your Threads account will also delete your Instagram account. If you want a break, consider deactivating Threads or switching to a private account instead.
Want help writing captions that drive traffic? Try GenApe’s AI-powered Threads caption generator—it uses your chosen tone, topic, and audience to create posts with emojis, hashtags, and engagement hooks.
Try Threads Post Generator for free now: https://app.genape.ai/ig-threads
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