What is an AI internet celebrity? Teach you how to create a virtual internet celebrity of your own brand!

In recent years, the AI ​​internet celebrity industry has grown rapidly on social media platforms. Through artificial intelligence (AI) and computer synthetic imaging technology (CGI), virtual internet celebrities have become a new choice for brand marketing. These AI celebrities are characterized by their ability to provide diverse and innovative cooperation models and maintain long-term consistency in image and style, regardless of time or region.

• Highly customized: AI internet celebrities can freely create and adjust according to the needs of the brand, and lock in specific target groups and marketing trends.
• Ensure consistency of brand image: AI internet celebrities can maintain a consistent online image and avoid the possible inconsistency of beliefs or opinions that human internet celebrities have.
• Improve efficiency and accuracy: AI tools can quickly analyze Internet celebrity data and help brands screen out the most suitable partners.
• Innovative content generation: AI can automatically generate copywriting and content, helping brands save time.
• Long-term stability: AI internet celebrities are not subject to time and region restrictions and provide long-term marketing cooperation opportunities.

Lu do Magalu (Brazil):

With 7.7 million followers on Instagram, it is one of the most successful digital influencers, with 7.7 million followers on Instagram. She uses her Instagram account as a retail celebrity and brand ambassador. This Brazilian sweetheart has successfully attracted the attention of many well-known brands such as Burger King, Adidas, Samsung, etc. She was also lucky to be the first AI model selected by Vogue Brazil.

Rozy (Korea):

An AI internet celebrity created by a Korean company has huge influence. Rozy debuted in August 2020 and is a virtual idol created by imaging technician Sidus Studio X. After her debut, she quickly became popular and soon began to receive endorsements from life insurance companies, convenience stores, boutiques, etc., and has generated nearly NT$40 million in revenue for the company in 2022. In addition, Rozy has released its own albums, launched skin care products, and founded the virtual fashion brand Ohrozy.

Imma (Japan):

Virtual Person launched by Aww Inc., has worked with several brands, including Burberry and BMW. Launched by Aww Inc., Japan’s first virtual human company, Imma has delicate facial features and flawless skin, and a pink Bob head is her feature. In Japan, where anime culture is prevalent, the dividing between virtual and real characters has been integrated. "As long as you believe, he is real", a sentence breaks the doubts of AI internet celebrities, and is also in line with Imma's meaning in Japanese "current". She often integrates sports cars and trendy brands into her life, and is also invited by Paris Fashion Week. Her cooperative brands are also very diverse, from IKEA, boutique Burberry to BMW sports cars and VIVO mobile phones.

• Ethical and social issues: Data privacy, intellectual property, interaction norms.
• Content generation and authenticity: Issues of information accuracy and credibility.
• Communication and cooperation issues: Brand communication, cooperation model selection.
• Technical limitations and risks: Technical updates, risk management.

Creating AI internet celebrities requires combining AI tools and creative strategies. Here are the steps to create an AI celebrity using tools:

Step 1: Select the right AI tool

• GenApe: This is an online tool developed by a Taiwanese company that supports AI drawing generation and image editing. It can generate an image of an AI celebrity based on reference photos or text prompts.
• Rendernet AI: This is an AI internet celebrity manufacturing machine that can quickly generate realistic virtual internet celebrities. It provides templates and reference image features to help keep characters consistent.
• Hitpaw Edimakor: This is an AI tool that generates realistic images and videos, and creates diverse dynamic content using face swap and CGI technologies.

Step 2: Define the role of AI celebrity

Think about the appearance, personality, style, etc. of AI internet celebrities to maintain the consistency of their characters and choose a specific niche or industry for AI internet celebrities, such as fashion, fitness, and technology.

Step 3: Generate an image of an AI celebrity

Enter text prompts or upload reference photos, and use AI tools to generate images of AI internet celebrities. Use AI tools to generate images and adjust details such as expressions, postures, and clothing.

Step 4: Create content and build a community

Post photos, short videos, and interact with fans on Instagram, TikTok and other platforms.

Step 5: Cooperation and profitability

Work with brands to analyze engagement and feedback to optimize marketing strategies. Continuously monitor engagement and feedback, and update and improve the capabilities of AI celebrities based on user interaction and trends.

Do you need to use so many AI tools to create a virtual AI internet celebrity? In fact, it is not necessarily true. GenApe is a one-stop digital marketing AI tool, which provides text tools to help define character positioning, and find niche target customers or industries. It also provides the functions of literary and biographical pictures to generate the character pictures of AI internet celebrities, and then uses GenApe to generate more community pictures and texts to provide communication and sharing with the community in the future, and use AI internet celebrity production tools to leverage. Breaking out of the framework of operating internet celebrity marketing in the past, and using the latest AI technology to create more unexpected benefits!