Create a LINE Rich Menu with AI: Easy Guide to the Official LINE Rich Menu

Whether you manage a physical store, an e-commerce brand, or a personal studio, you likely use a LINE official account to stay connected with your customers. When users join your account, they expect instant access to information. Relying solely on manual chat is time-consuming. A professional LINE rich menu doesn't just automate responses to common inquiries; a custom LINE rich menu design also establishes your brand identity. Today, Gen Ape will show you how to use AI tools to create a custom rich menu for your brand in just 30 seconds!

Whenever a user joins an official LINE rich menu enabled account, they are immediately greeted by a visual menu at the bottom of the screen. This LINE rich menu image allows customers to grasp your brand style at a glance. By clicking on specific items, they can instantly access promotions or contact details. Despite the name, a Rich menu LINE isn't made of complex code; it is essentially a high-quality image mapped with button links to navigate customers to the information they need.

Is Creating a LINE Rich Menu Necessary?

For modern businesses, creating a LINE rich menu is essential. Beyond reducing the cost of manual replies and saving customers' time, the primary goal of a LINE official account rich menu is brand marketing. To market effectively, you must put effort into your LINE rich menu template design. From service items and social media links to special offers and loyalty programs, a rich menu line oa acts as a traffic hub. A well-designed menu improves user experience, maximizes brand exposure, and bridges the gap between the brand and the customer.

The Official LINE rich menu comes in two primary sizes: Large and Compact. Brands can choose the LINE rich menu size based on the number of options they need to display. The most common line rich menu template size layouts are the 6-grid and 3-grid formats, though both Large and Compact menus offer various layout configurations.

LINE Rich Menu Template – Large

Industries that typically use a Large LINE rich menu size include beauty studios, e-commerce retail, and service-based businesses. Since these brands often need to display multiple categories—such as brand info (address, phone, pricing), latest news, loyalty points, and portfolios—a larger canvas is required. There are seven total templates for the Large LINE rich menu design. The most common are the first three grid styles, which offer clear information hierarchy. A "1-top, 3-bottom" layout is particularly effective for placing a promotional banner at the top. The other four templates, featuring larger individual frames, can sometimes lead to a lack of visual focus if not designed carefully.

LINE Rich Menu Template – Compact

If your service offerings are straightforward or you prefer a minimalist aesthetic, the Compact size rich menu line is the best choice. This is popular among consultants, speakers, restaurants, and boutique shops. A smaller LINE rich menu takes up less screen real estate, reducing visual clutter. The most popular choice is the 3-grid layout, as it provides a balanced visual distribution that perfectly matches the "Big Three" info points: Bookings/Phone, Pricing, and Address.

The style of your LINE rich menu design can be tailored to your personal preference, brand identity, or even specific seasonal festivals. Design focus should revolve around your "Brand Colors" and "Service Categories." Before designing, decide on the number of buttons and ensure the palette matches your brand. Below are several LINE rich menu example styles across different industries.

Brand Identity Style

If brand image is your priority, use your brand colors or a background that highlights your logo. For example, the Kaohsiung City Government's official menu uses a deep blue background to make their logo pop. The icons for the LINE rich menu are then color-coordinated. Notably, not every grid needs to be a functional button; you can use the center tile purely for brand logo placement to anchor the design.

American Style

American-style LINE official account rich menu designs are frequently seen in Western-style restaurants. This style uses bold, high-contrast colors to create a strong visual impact, quickly catching the customer's eye while conveying a vibrant brand personality.

Minimalist Style

Minimalism is the most common and versatile LINE rich menu example for the beauty and wellness industry. Using light earth tones and soft lines creates a gentle, healing atmosphere. Within a minimalist framework, you can also incorporate metallic or marble elements to create a "low-key luxury" feel.

Sci-Fi / Futuristic Style

The Sci-Fi LINE rich menu style has a wider range of applications than one might think. While common for tech and marketing firms, it is also highly effective for high-tech medical aesthetics or fintech services, using neon accents and dark backgrounds to create a professional, cutting-edge look.

Illustration Style

Illustration-based LINE rich menu design is a timeless trend. Using low-saturation colors and cute hand-drawn icons makes the menu feel approachable. This style is perfect for the education sector or boutique studios (dessert shops, florists), creating a warm, welcoming vibe for the user.

For small businesses on a budget, hiring a designer for every LINE rich menu template update can be costly. If you want to design your own LINE official account rich menu for special promotions, AI technology makes it easy. You can generate a professional background in just 30 seconds following these three simple steps.

Step 1: Use AI to Create the Rich Menu Background

First, open Gen Ape's Chat Ape feature and enter your specific prompt. Be sure to mention your industry and the number of icons you need. Once the prompt is submitted, wait about 30 seconds for your LINE rich menu image to generate. If you need adjustments, you can continue the dialogue with the AI to refine the details.

Step 2: Add Text Using Canva

Next, open Canva to overlay your text. While AI can technically generate text, every industry has different font preferences, and AI may not always get the typography perfect. Canva offers a wide variety of fonts and styles, making it the perfect tool for finalizing your LINE rich menu design after the AI generates the base image.

Step 3: Download and Save Your Design

Once your editing is complete, simply download the image. Your custom LINE rich menu template is now ready for use!

Now that your LINE rich menu image is ready, it’s time to upload it. The process is straightforward—just follow these steps!

Access Your LINE Official Account Settings

Log in to your LINE Official Account Manager. On the home screen, locate the "Rich Menus" tab and click "Create."

Select Your LINE Rich Menu Size

Choose the template layout that matches your design. Once selected, upload your LINE rich menu image and scale it to fit the frame perfectly.

Configure Button Actions

After uploading, set the actions for each icon. You have six types of actions to choose from. For example, link to your website, trigger a coupon, or open a loyalty card. Match the action to the visual cue of each icon in your LINE rich menu design.

Finalize the LINE Rich Menu

Once your links and text are set, give your menu a title. If you have multiple LINE rich menu template designs for different seasons, you can upload them all and switch between them easily from this dashboard.

Preview Your Result

Click "Save" and check your smartphone to see the live Rich menu LINE. The setup is incredibly fast, and the LINE interface is very user-friendly.

While AI is fast, it’s still an iterative process. Here are some common questions businesses have when working on their LINE rich menu design:

How to Write the Perfect Prompt for a LINE Rich Menu?

The secret to a great prompt is being explicit about the size and number of grids, as well as the positioning of icons. If you want a clean image for later editing, specifically instruct the AI to "exclude all text." If you are unsure how to describe your desired style, you can open a new chat window and ask the AI to write a LINE rich menu prompt for you based on your industry.

Can I upload an existing image for the AI to enhance?

Yes! If you already have a background and just need LINE rich menu icons or assets, you can upload your image and provide instructions regarding the size, grid count, and icon style you need.

How do I prompt for specific Icon styles?

Once you’ve chosen a theme, describe the icons using descriptive adjectives. For a tech theme, use terms like "glowing neon lines" or "futuristic rendering." If you're struggling for words, ask the AI to suggest appropriate descriptors for your specific style.

Gen Ape makes it easy. Use Chat Ape to brainstorm prompts and then use theAI Image Generator to bring your vision to life. You don’t need to switch between multiple tools; you can handle everything—from prompt creation to high-res generation—in one place. Our Nano Banana model ensures high-quality results tailored to your prompts. Save time, skip the back-and-forth with designers, and create a professional LINE rich menu for your brand today—even with zero design background!