2025 Content Marketing Strategy: 4 real cases to teach you how to create efficient strategies

In the digital age, brands are fiercely competitive, how can they be remembered by the audience? Content marketing is an effective way to build trust and influence, allowing brands to naturally enter consumers' hearts.

What is content marketing?

According to the definition of Content Marketing Institute, Content marketing It is a strategic marketing method that attracts and retains a clear audience by creating and sharing valuable, relevant and ongoing content, and ultimately promotes customer actions that benefit the brand.

Simply put, content marketing is not "selling products", but "providing solutions".

Content marketing vs. Traditional advertising: What's the difference?

Practical application examples

• An article "Moisturizing Cream Recommended" to solve dry muscle problems
• A "unboxing video" demonstration product usage situation
• A "Seasonal Maintenance Guide" to build a professional brand image

Although these contents are not directly sold, they can subtly guide consumers into the purchasing journey and enhance the credibility and influence of the brand. For e-commerce, content marketing is a long-term investment in "exchanging content for trust".

Why do e-commerce need content marketing more?

• Consumer decisions are more rational: online shopping cannot be actually experienced, and trust is built on content.
• SEO multiplication effect: High-quality content can improve Google ranking and bring free traffic.
• Repeatedly touching Laoke: Increase the repurchase rate through electronic newspapers and membership section content.
• Reduce advertising dependence: Reduce excessive dependence on paid traffic and improve operational stability.

Content marketing is not just about writing articles and filming, but about the key strategy of e-commerce brands to build long-term value and reduce marketing costs.

1. Build a sense of trust in the brand

Consumers will not easily believe that "this is the best product", but they will believe that "this article really helps me solve the problem." Through knowledge-based content (such as maintenance guides, usage teaching), the brand has changed from a "seller" to a "solute person", greatly improving credibility.

2. Improve natural search traffic (SEO plus multiplication)

Every high-quality article is a door to the official website. For example: Write "Sensitive Skin Moisturizing Product Recommendations", and have the opportunity to rank on the homepage of Google keyword search results, and continue to bring free traffic.

3. Reduce customer acquisition costs (CAC)

Paid ads cost money every click, but a stable-ranked article can last for months or even years to bring conversions, greatly reducing the cost of acquiring customers.

4. Improve customer lifetime value (LTV)

By establishing relationships through content, consumers are more willing to buy back, recommend friends, and even become loyal fans of the brand. For example: send regular electronic newspapers on "Member Exclusive Maintenance Tips" to improve interaction and adhesion.

Content marketing does not require random posts or occasional updates, but requires systematic strategies and processes. The following 4 steps will help you create a fruitful content marketing plan from goal setting to execution tracking.

1. Define the target audience and buyer persona

Ask yourself first: "Who needs my product?"

Create a buyer persona, including:

• Age, gender, occupation
• Pain points (such as: staying up late with dull skin and not finding a suitable moisturizing product)
• Search behavior (what keywords are often searched for?)
• Visit the platform frequently (IG, Xiaohongshu, PTT?)

Tool suggestions: Make good use of Google Analytics to analyze the guest profile of the official website, match Facebook Insights to master fan characteristics, and quickly build a preliminary Persona.

Suppose you run an e-commerce brand that focuses on "sensitive skin moisturizing essence", your ideal customer may be Xiaoting, a 28-year-old Taipei office worker - she is busy with work and often stays up late, and her skin is prone to redness and peeling during season changes, which belongs to sensitive skin. She attaches great importance to maintenance but has no time to study it. She often searches for keywords such as "recommended for sensitive skin moisturizing essence" and "moisturizing without stickiness", and looks for real experience on Instagram, Xiaohongshu and PTT. She trusts scientific components analysis and practical use demonstration, and is disgusted with exaggerated advertising. After understanding her needs, your content should not be just a hawking, but provide solutions such as "5 major selection principles" and "5-minute moisturizing process in the morning", build trust with professionalism and empathy, make the content a maintenance guide for her and also become your brand's order-turn engine.

2. Set clear content goals

Content goals should correspond to marketing funnel:

• Cognitive stage (Awareness): Solve problems (such as "How to improve the size of pores?")
• Consideration: Comparison of products (such as "Top 5 Recommended Moisturizing Essence")
• Decision: Promote purchases (such as "limited time offer + experience")

Each stage of content should have a clear CTA (calling for action).

3. Select the appropriate content type and publishing pipeline

Suggestion: In the early stage of e-commerce, you can focus on the dual tracks of "blog + short audio and video" in parallel.

4. Develop content calendar and KPI tracking mechanism

Content without planning is easy to become scattered.

It is recommended to use Content Calendar to plan monthly topics, for example:

Tracking KPI:

• Traffic (Pageviews)
• Time on Page
• Conversion rate (CTR, purchase rate)
• Keyword ranking

Successful content marketing is not just a theory, but also comes from practical experience. The following are 4 local e-commerce cases, which can be referenced from strategy to execution, to help you optimize your content operations.

Case 1｜Pinkoi: Use "designer story" to create emotional connections

Pinkoi is not just an e-commerce platform for designing products, but also through the "Designer Interview" series of content, it deeply tells the creators' inspiration, process and brand concepts.

For example: An exclusive interview with a Taiwanese wood designer, starting with a piece of log, how to polish tableware with a warm feel.

Effectiveness: Users' stay time in articles increased by 60%, the community sharing rate increased significantly, and the brand transformed from a "shopping platform" to a "lifestyle media".

Case 2｜Xia Yuliangpin: Using "knowledge-based content" to build a sense of natural clean trust

Xia Yuliangpin focuses on natural environmentally friendly cleaners, and initially faces consumer doubts: "Is it really more effective than commercial brands?"

They chose to continue to release "Ingredient Analysis", "Tested Videos" and "Environmental Friendly Reports" on their official blogs, such as:

• "Commercially available cleaners vs. Natural cleaners ingredients are revealed"
• "Take test of oil stains in the kitchen: Comparison of the wiping effect after 2 minutes"
• "Decompositionality Experiment" video, showing the natural decomposition process of products in water

Effectiveness: Consumer trust has increased significantly, the conversion rate of the official website has increased by 35%, and most orders come from "Natural Search Traffic".

Case 3｜Milkshop: Use "short video + local festivals" to trigger community resonance

Mike Xia is good at combining Taiwan’s local culture and festivals to launch highly interactive community short videos.

For example:

• The Dragon Boat Festival launches the creative cooking video of "Pearl Glutinous Rice Zongzi" and uses raw materials for cooking, which triggers topics
• Mid-Autumn Festival "Pearl Kebabs" Reels, combining trending music and humorous situations
• When co-branding with the supermarket, the real clip of "Clerk Staff Unboxing Reaction" was filmed to increase the fun

Effectiveness: The single IG Reels video has reached more than 150,000, and the number of people queuing in the store has increased significantly. #用小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小

Case 4｜PChome Column: SEO Traffic Diversion + Product Integration Recommendation

PChome has opened content columns such as "Life Proposal" and "3C Expert", written as follows:

• "2025 home cleaning tools recommended: sweeping robots and mite removal vacuum cleaners at one time"
• "Laptop purchasing guide: How to choose students, office workers, and creators?"

Each article embeds relevant product links and optimizes the keyword structure.

Effectiveness: Multiple articles have stable rankings. Google Natural Search homepage has driven the growth of natural traffic on the official website by 50%, and the conversion rate is higher than advertising traffic.

Keyword Research: Google Keyword Planner, Ahrefs, Ubersuggest

Content calendar: Notion (recommended template), Trello

Graphic design: Canva (e-commerce-specific template), Adobe Express

Data Analysis: Google Analytics 4. Google Search Console

AI Assistance: GenApe, Chatgpt, Gemini

Use AI tools to quickly produce your community content planning and posts

After learning the strategy, the next step is to execute it, but "planning content direction" and "writing posts every day" are often time-consuming and brain-burning, especially when operating Facebook, Threads , Instagram and LinkedIn at the same time, the style cannot be exactly the same.

AI is your strongest content assistant. Using the GenApe AI Assistant community post writing tool, you can just enter your brand positioning, audience outline and goals and you can:

• Generate "Short, Medium and Long-term Community Content Planning Book" with one click
• Automatically produce posts that meet the tone of each platform (FB rational analysis, IG Sensual American, Threads trend short reviews, LinkedIn professional views)
• Support multi-language, add hashtag suggestions, and visual tips with posts

Try it now: Enter your content theme today (such as "Spring Moisturizing Guide") and let GenApe help you produce a week of community content scheduling, saving 80% of editing time.

From "writing content" to "using AI to manage content assets", let e-commerce grow efficiently

The competition for content marketing is no longer "who writes more", but "who produces faster and more precisely". Instead of fighting alone, it is better to make good use of AI tools and hand over repetitive work to machines, focusing on strategy and creative decision-making.

Starting today:

• Create your first content calendar
• Use GenApe AI Tools to Plan Short, Medium and Long-term Community Direction
• Generate exclusive posts for FB, Threads, IG, LinkedIn, and one-click release

Let content truly become the "automated sales engine" of your e-commerce brand.

Action now: Click the link below to try GenApe AI for free Community content generator , 3 minutes to start your smart content strategy!