What is sitelink? How to show website links in search results?

Sitelink (website link) refers to the search engine results page Different links will appear below the search results, similar to the picture. These links are automatically generated by search engines through algorithms. They mainly help users find the information they need more quickly and can also increase the visibility of the website (because they occupy a large page in the search results). Usually these links will point to popular or important pages of the website, such as "About Us", "Product Introduction", "FAQ", etc., allowing users to directly enter the page without having to click through them one by one.

The following are 3 common types of website links:

organic one-line sitelinks

This form of Sitelink most often appears under non-homepage websites. It usually contains multiple links in one line, and mainly appears on non-homepage pages.

Expandable sitelinks (organic sitelinks)

It is usually displayed at the bottom of the homepage in the form of a list, and the content displayed will be determined by Google. Usually the list will have a title link and a description to help users find the content they need faster.

paid sitelinks

Although it looks the same as the previous type, the way this website link appears is different from the first two. It appears after manually setting the "website dynamic link" when placing ads inGoogle Ads. The setting method is to add link text and URL below the description column when placing ads. Up to 8 different links can appear.

If you want your website links to appear in search results, the most important thing is to prove to Google that your website is trustworthy. You can work in the following ways.

Establish a clear website structure

The first step to make Sitelink appear is to design a clear and understand the website structure. An overly confusing website structure will cause search engines to get lost in the website, making it impossible to create website links. In addition to designing good website links, you can alsoBreadcrumbsLet search engines better understand the content.

Properly design internal links

Because search engines create website links throughinternal linkmade, thereforeinternal linkThe text must be highly relevant to the website content, and must also arouse the user's interest.

Submit Sitemap

Although the search engine will eventually retrieve all the content of the website and create a Sitemap based on the content. However, if you can actively submit a sitemap, it can help search engines understand the website structure faster and allow sitelinks to appear earlier.

Let the brand keyword reach the first place

The homepage of the website is the place where Sitemap is most likely to appear. It is very important to design brand keywords that are unique enough and have search volume.

After understanding how to make Sitelink appear, here are some tips that can increase the chance of Sitelink appearing.

1. Enrich the Meta Title and Meta Description of the homepage and important pages: provide good Meta Title and Meta Description It allows search engines to understand the website better.
2. Use Schema Markup: Set up structured markup It can also allow search engines to better understand the content of the website.

If there are inappropriate or unnecessary Sitelinks on the website, they can be adjusted by optimizing the website structure and content. Although you cannot directly delete a specific Sitelink, by improving site navigation and adjusting the site structure, you can influence the search engines' selection of site links. Here are common practices:

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