How to Market on Xiaohongshu: 5-Step Guide for Taiwanese Creators to Gain Profits

1. Sponsored Content : With a consistent theme and decent followers, brands may approach you directly. Pricing usually depends on engagement and follower count.
2. Official Partnerships (Pugongying Platform) : Creators can apply for brand collaborations via Xiaohongshu’s official platform, where businesses and influencers get matched.
3. Private Traffic Conversion : Direct traffic from your notes to personal e-commerce platforms or private communities to create your own traffic ecosystem.
4. Knowledge-Based Products : Sell eBooks, online courses, or paid consultations if you have expertise in areas like marketing, design, or finance.
5. Live Streaming : This high-conversion method builds trust as you demonstrate products and respond to questions in real-time, using affiliate links or store functions.
6. Xiaohongshu Shop : Turn your content into sales by linking to your product store directly within your posts.
7. Account Flipping : Grow niche accounts with strong engagement, then sell them to brands or new creators.

Regardless of which strategy you choose, the key to monetization is moving your audience through the journey of exposure → followers → engagement → conversion . Content is king, especially short-form video. Compared to images, videos grab attention, increase engagement, and boost retention.

Want fast and scalable content output? AI-generated videos are a game-changer for Taiwanese Xiaohongshu creators . These tools help you produce visually appealing, algorithm-friendly content with minimal effort. Here's how:

5 Steps of Build Engaging Content on Rednote

Post 3–5 high-quality notes weekly, use hashtags and keywords for better reach , and incorporate AI tools to boost engagement :

1. Account Positioning : Pick a niche (e.g., lifestyle, career, minimalist finance) and keep the tone consistent
2. Content Calendar : Plan 3–5 posts plus 1–2 AI-generated videos weekly—especially vital for new accounts
3. Community Interaction : Spend 30 minutes daily replying and commenting
4. Analytics Tracking : Review engagement (saves, clicks, conversions) weekly and iterate
5. Monetization Activation : Start reaching out for brand deals or link your ecommerce

Building your Rednote shop or Xiaohongshu store requires consistency, trust, and high-value content. Focus on delivering valuable notes first; monetization will follow.

With the right strategy, creators from Taiwan can grow and monetize successfully. Here are three proven tactics:

1. Create Shoppable Content

Use a 3-part video structure: "Hook + Product Highlights + CTA" within the first 3 seconds to maximize views and clicks.

2. Strategically Embed Links

In both text and video, naturally guide users with lines like "Check the link in my notes" to avoid overly commercial language.

3. Use AI to Scale Video Output

AI-generated intros and visuals help you create scroll-stopping videos fast . No filming or editing needed.

Tools like GenApe AI let you produce eye-catching videos using just text or images—perfect for any Rednote shop or Little Red Book creator looking to save time and money.

How do Taiwanese creators monetize on Xiaohongshu?

Even without access to the official brand partnership platform, Taiwanese users can earn by attracting brand deals through great content or redirecting traffic to Shopee, Pinkoi, or LINE groups.

Can Taiwanese users go live on Xiaohongshu?

Yes, but only with help from a verified Chinese partner or agency. Alternatively, go live on Instagram and direct traffic back to your Xiaohongshu notes.

Want to grow your Rednote shop faster? Use GenApe AI to create animated product demos, stylish intros, or quick visual explainers. Just input a script or image, and you're ready to go. Even without editing skills, your content can look sharp and professional.

This powerful tool helps test new formats, enhance brand image, and quickly adapt to trends—ideal for creators launching new products or building their Xiaohongshu ecommerce presence.